About Us
Who We Are
Founded in 2013, Britannia Study Link has grown into one of Hong Kong’s most reputable overseas education consultancies, now supporting and placing more than 1,500 students each year. When a child studies thousands of miles from home, families need more than an admissions adviser. That is why our team includes former school heads, registrars, and admissions specialists. Their experience helps us understand not only how schools assess applicants, but also what makes a young person happy and successful once term begins.
We believe studying abroad is more than an academic pursuit; it’s a transformative journey that shapes a student’s future. Guided by this belief, we strive to be the most trusted partner for families, ensuring no student ever feels like just a number.
Why British Education
The UK offers a top-tier education system that boasts academic excellence, critical thinking, and independent learning.
Students gain qualifications respected worldwide and develop the skills needed for global success — from communication to problem-solving and creativity.
We see every UK education journey as an opportunity to shape confident, capable individuals ready to thrive in the modern world.
Our Global Presence
Headquartered in Hong Kong, we connect families across East and Southeast Asia: Bangkok, Kuala Lumpur, London, Shanghai, Shenzhen, and Tokyo.
Our international network ensures seamless support, from school selection and application to visas, accommodation, and post-arrival care.
Families receive a complete and reassuring study abroad experience with consistent, high-quality service at every stage.
Our Founder
Samuel Chan is the founder of Britannia StudyLink and a key figure in Hong Kong’s education consultancy sector.
He studied in the UK from age 9, earning degrees in Economics from the University of Nottingham and Warwick. In 2013, he returned to Hong Kong and established Britannia, which has since helped over 8,000 Asian students gain places at UK boarding schools and universities, including Oxbridge.
Samuel has received multiple awards, including the British Council’s Outstanding Alumni Award (2017) and was named in Prestige magazine’s 40 Under 40 (2021). In 2025, he became Honorary Executive Supervisor of True North International School, supporting its global growth.
Our Mission
Britannia aims to raise standards in education consultancy through transparency, professionalism, and honest advice.
Every recommendation we make is focused on one goal, finding the right fit for each student and supporting their success at every stage.
Our Growth and Recognition
Over the past decade, our expertise and dedication have helped thousands of students secure offers from top UK schools and universities. Beyond admissions, our institutional knowledge is regularly shared with schools, private banks, government organisations, the British Council, QS, education events, and the media.
Britannia is proud to be the first education agency recognised with several prestigious awards:
- Hong Kong Emerging Service Brand (2015)
- Hong Kong Top Service Brand (2017)
Hong Kong Premier Service Brand (2019)
Today, nearly one in three Hong Kong students studying in the UK has been placed through Britannia — a clear reflection of our credibility and results.
Building on this foundation of excellence, our London office also houses True North Education — a specialised admissions and mentoring organisation that helps students prepare thoughtfully for competitive UK, US, and global university applications through long-term profile development.