Best Universities For Marketing In The UK: The 2024 Guide
Welcome to the definitive guide to the best universities for marketing in the UK for 2024. Choosing the right university is a crucial step towards a successful career in marketing, and with the landscape constantly evolving, it’s essential to stay informed. In this guide, we’ll explore the leading institutions renowned for their excellence in marketing education, innovative research, and industry connections.
Table of Contents
Why Study Marketing in the UK?
Studying marketing in the UK offers a multitude of compelling reasons that make it an attractive choice for students worldwide. Here are some key factors:
Academic Excellence: The UK boasts a reputation for academic excellence, with many universities consistently ranking among the best in the world. This ensures that students receive high-quality education and training in marketing principles and practices.
Diverse Range of Programmes: From traditional marketing degrees to specialised courses in digital marketing, branding, consumer behaviour, and more, UK universities offer a diverse range of programmes to cater to varying interests and career aspirations.
Industry Connections: Many UK universities have strong ties with industry partners, providing students with valuable opportunities for internships, placements, and networking. This exposure to real-world marketing scenarios enhances practical skills and increases employability upon graduation.
Cultural and Global Perspective: Studying marketing in the UK offers a unique cultural experience, with a diverse student body and access to a global hub of business and innovation. This exposure fosters a broader perspective on marketing strategies and consumer trends, preparing students for careers in an interconnected world.
Innovation and Research: The UK is at the forefront of marketing innovation and research, with universities actively contributing to advancements in the field. Students have access to state-of-the-art facilities and cutting-edge research initiatives, allowing them to engage with the latest theories, techniques, and technologies in marketing.
Top Marketing Universities in the UK
Here are the best universities for marketing degrees in the UK entering 2024 using the latest rankings in the Complete University Guide.
- University of Bath
- City, University of London
- Durham University
- Lancaster University
- University of Leeds
1. Management with Marketing BSc (Hons) - University of Bath Review
The marketing programme in the University of Bath takes the top spot in The Complete University Guide this year. It offers an exceptional educational experience for aspiring marketing professionals. The curriculum is thoughtfully designed to cover a broad range of topics, including analytics, strategic marketing, consumer behaviour, market research, and digital marketing, while also providing a strong foundation in management principles and practices.
2. Business with Marketing BSc (Hons) - Bayes Business School Review
Bayes Business School needs no introduction. This is undeniably one of the best business schools in the nation. The marketing programme here is designed to equip aspiring marketers with the knowledge, skills, and practical experience needed to thrive in today’s competitive business environment. Through a blend of theoretical coursework, hands-on projects, and industry placements, students gain a deep understanding of marketing principles, consumer behaviour, market research, branding, digital marketing, and strategic marketing management.
3. Marketing and Management - Durham University Business School Review
The marketing programme in Durham University Business School elegantly blends marketing and business management, allowing students to understand consumer behaviour and how companies engage with customers today. The course draws from psychology, sociology, anthropology, philosophy and economics, fully equipping students for the marketing industry.
4. Marketing BSc Hons - Lancaster University Review
The Marketing programme at Lancaster University stands out not only for its comprehensive curriculum and practical approach but also for its impressive rankings, affirming its excellence in both academic and career preparation. Ranked 2nd for Employability for Marketing and PR in The Guardian University Guide (2024), 3rd for Marketing and PR, and 4th for Marketing in The Complete University Guide (2024), Lancaster University’s programme is highly regarded for its ability to equip students with the skills and knowledge needed to succeed in the competitive marketing industry. With a strong emphasis on collaborative learning, real-world projects, and personal development, students benefit from a well-rounded education that prepares them for a successful career in marketing upon graduation.
5. Business Management with Marketing BA - Leeds University Business School Review
The Marketing programme at the University of Leeds, offered through the esteemed Leeds University Business School, is a standout choice for aspiring marketers seeking a comprehensive education combined with practical industry insights. The curriculum covers core concepts and techniques in both management and marketing, including decision-making, marketing strategy, consumer behaviour, and advertising, while also providing a solid foundation in essential business functions such as accounting and supply chain management. Moreover, the programme offers diverse optional modules, allowing students to tailor their learning to their specific interests or professional aspirations, with pathways in Analytics, Consulting, Accounting, Economics, Human Resource Management, Enterprise and Innovation, and Ethics and Sustainability.
Marketing University Rankings in the UK
Here is the latest list of the best universities for Marketing in the UK as we enter 2024:
| Rank | Institution | Entry Standards | Student Satisfaction | Research Quality | Continuation | Graduate prospects outcomes | Graduate prospects on track | Overall Score |
|---|---|---|---|---|---|---|---|---|
| 1 | University of Bath | 195 | 4.09 | 3.49 | 97.3 | 91.0 | 84.0 | 100.0 |
| 2 | City, University of London | 190 | 3.79 | 3.51 | 80.0 | 84.0 | 98.3 | |
| 3 | Durham University | 173 | 4.08 | 3.32 | 97.0 | 82.0 | 90.0 | 95.7 |
| 4 | Lancaster University | 145 | 4.16 | 3.39 | 98.2 | 93.0 | 86.0 | 94.5 |
| 5 | University of Leeds | 162 | 3.74 | 3.42 | 100.0 | 85.0 | 78.0 | 93.7 |
| 6 | University of Exeter | 163 | 4.00 | 3.46 | 75.0 | 72.0 | 93.1 | |
| 7 | Loughborough University | 158 | 4.03 | 3.23 | 98.5 | 93.0 | ||
| 8 | University of Bristol | 158 | 3.98 | 3.18 | 95.7 | 85.0 | 82.0 | 92.4 |
| 9 | University of Liverpool | 156 | 4.00 | 3.38 | 98.0 | 77.0 | 78.0 | 92.3 |
| 10 | University of Southampton | 158 | 3.66 | 3.24 | 95.3 | 89.0 | 80.0 | 91.5 |
| 11 | Newcastle University | 149 | 3.80 | 3.06 | 97.1 | 89.0 | 84.0 | 91.2 |
| 12 | University of Plymouth | 130 | 4.48 | 2.81 | 94.9 | 100.0 | 76.0 | 90.8 |
| 13 | University of Manchester | 163 | 3.99 | 3.48 | 96.8 | 59.0 | 74.0 | 90.5 |
| 14 | University of Reading | 134 | 3.83 | 3.11 | 98.9 | 93.0 | 76.0 | 90.1 |
| 15 | University of Strathclyde | 204 | 3.87 | 3.26 | 94.4 | 72.0 | 74.0 | 89.7 |
| 16 | Aston University, Birmingham | 135 | 3.66 | 3.09 | 96.5 | 86.0 | 92.0 | 89.3 |
| 17 | University of East Anglia UEA | 133 | 3.86 | 3.39 | 97.5 | 81.0 | 76.0 | 89.1 |
| 18 | University of Sussex | 134 | 3.89 | 3.23 | 99.4 | 79.0 | 70.0 | 88.6 |
| 19 | Bangor University | 146 | 3.82 | 2.92 | 73.0 | 82.0 | 88.0 | |
| 20 | University of Stirling | 180 | 4.04 | 2.98 | 98.9 | 70.0 | 66.0 | 87.9 |
| 21 | University of Lincoln | 122 | 4.13 | 2.78 | 95.9 | 84.0 | 82.0 | 87.1 |
| 22 | University of the Arts London | 145 | 3.81 | 3.18 | 96.3 | 74.0 | 74.0 | 87.0 |
| 23 | Nottingham Trent University | 130 | 3.95 | 2.86 | 95.6 | 82.0 | 82.0 | 87.0 |
| 24 | Royal Holloway, University of London | 138 | 3.84 | 3.12 | 97.9 | 68.0 | 70.0 | 86.6 |
| 25 | Ulster University | 132 | 4.03 | 3.21 | 92.0 | 72.0 | 82.0 | 86.3 |
| 26 | Manchester Metropolitan University | 127 | 3.89 | 3.07 | 93.7 | 86.0 | 82.0 | 86.2 |
| 27 | Northumbria University, Newcastle | 136 | 3.97 | 2.79 | 93.9 | 81.0 | 76.0 | 86.1 |
| 28 | University of Dundee | 189 | 3.72 | 2.79 | 67.0 | 74.0 | 85.5 | |
| 29 | Swansea University | 129 | 3.89 | 3.05 | 94.8 | 73.0 | 74.0 | 85.4 |
| 30 | University of Kent | 122 | 3.73 | 2.98 | 95.8 | 85.0 | 72.0 | 85.3 |
| 31 | University of Leicester | 129 | 3.54 | 3.16 | 98.7 | 67.0 | 74.0 | 84.9 |
| 32 | University of Portsmouth | 125 | 3.99 | 3.02 | 91.9 | 87.0 | 68.0 | 84.8 |
| 33 | Heriot-Watt University | 161 | 3.37 | 3.02 | 97.3 | 70.0 | 78.0 | 84.4 |
| 34 | University of York | 155 | 3.91 | 85.0 | 84.0 | 84.3 | ||
| 35 | Keele University | 121 | 3.85 | 2.77 | 98.2 | 72.0 | 76.0 | 84.2 |
| 36 | Oxford Brookes University | 120 | 3.84 | 2.75 | 95.7 | 76.0 | 88.0 | 84.2 |
| 37 | Bournemouth University | 120 | 3.90 | 2.60 | 94.3 | 90.0 | 70.0 | 84.0 |
| 38 | University of Huddersfield | 145 | 3.96 | 2.64 | 91.9 | 61.0 | 78.0 | 83.9 |
| 39 | University of Derby | 115 | 4.00 | 2.37 | 93.6 | 84.0 | 94.0 | 83.7 |
| 40 | Glasgow Caledonian University | 185 | 4.12 | 2.67 | 95.7 | 61.0 | 70.0 | 83.5 |
| 41 | Cardiff Metropolitan University | 125 | 3.76 | 2.43 | 93.2 | 83.0 | 90.0 | 83.3 |
| 42 | University of Hull | 127 | 3.96 | 2.92 | 94.4 | 67.0 | 66.0 | 83.3 |
| 43 | Sheffield Hallam University | 114 | 3.98 | 2.55 | 96.8 | 88.0 | 70.0 | 83.2 |
| 44 | University of Chester | 123 | 3.86 | 2.54 | 97.6 | 75.0 | 72.0 | 82.8 |
| 45 | Aberystwyth University | 123 | 4.33 | 2.61 | 94.7 | 52.0 | 70.0 | 81.9 |
| 46 | University of South Wales | 130 | 4.44 | 2.27 | 64.0 | 70.0 | 81.9 | |
| 47 | Edinburgh Napier University | 142 | 3.82 | 2.53 | 96.0 | 83.0 | 72.0 | 81.5 |
| 48 | University of Essex | 130 | 3.95 | 3.04 | 90.4 | 56.0 | 66.0 | 81.3 |
| 49 | University of Greenwich | 125 | 3.77 | 2.80 | 89.9 | 80.0 | 66.0 | 81.3 |
| 50 | Leeds Beckett University | 117 | 4.06 | 2.23 | 93.8 | 82.0 | 70.0 | 81.1 |
| 51 | Bristol, University of the West of England | 116 | 4.02 | 2.76 | 92.9 | 73.0 | 68.0 | 81.0 |
| 52 | University of Salford | 129 | 3.79 | 2.62 | 98.2 | 54.0 | 72.0 | 80.9 |
| 53 | London South Bank University | 110 | 3.93 | 2.80 | 91.6 | 75.0 | 62.0 | 80.3 |
| 54 | Birmingham City University | 126 | 3.93 | 2.36 | 94.4 | 64.0 | 72.0 | 80.2 |
| 55 | University of Roehampton | 104 | 3.91 | 2.91 | 89.6 | 69.0 | 78.0 | 80.0 |
| 56 | Coventry University | 118 | 4.03 | 2.88 | 89.5 | 68.0 | 66.0 | 79.6 |
| 57 | Teesside University, Middlesbrough | 131 | 3.57 | 2.98 | 90.4 | 60.0 | 66.0 | 79.3 |
| 58 | University of Hertfordshire | 113 | 3.83 | 2.79 | 91.5 | 72.0 | 68.0 | 79.2 |
| 59 | University of Gloucestershire | 110 | 3.95 | 2.17 | 91.7 | 75.0 | 70.0 | 79.0 |
| 60 | Kingston University | 103 | 3.62 | 2.60 | 95.5 | 79.0 | 64.0 | 79.0 |
| 61 | De Montfort University | 107 | 3.81 | 2.45 | 87.6 | 79.0 | 84.0 | 78.8 |
| 62 | University of Chichester | 113 | 3.90 | 1.75 | 95.7 | 77.0 | 68.0 | 78.4 |
| 63 | Queen Mary University of London | 160 | 3.69 | 96.0 | 53.0 | 58.0 | 78.2 | |
| 64 | Middlesex University | 108 | 3.83 | 3.15 | 93.2 | 49.0 | 68.0 | 78.1 |
| 65 | University of Central Lancashire | 114 | 3.98 | 2.67 | 89.7 | 55.0 | 76.0 | 77.7 |
| 66 | University of Winchester | 108 | 3.65 | 2.58 | 96.6 | 52.0 | 66.0 | 77.4 |
| 67 | University of Brighton | 110 | 3.48 | 2.73 | 91.9 | 65.0 | 74.0 | 77.3 |
| 68 | University of Westminster, London | 114 | 3.76 | 2.94 | 94.1 | 53.0 | 58.0 | 77.3 |
| 69 | Norwich University of the Arts | 126 | 4.09 | 92.9 | 77.2 | |||
| 70 | Liverpool Hope University | 115 | 4.20 | 2.48 | 90.3 | 50.0 | 60.0 | 77.2 |
| 71 | Anglia Ruskin University | 100 | 4.01 | 3.15 | 91.3 | 51.0 | 66.0 | 76.9 |
| 72 | York St John University | 110 | 3.99 | 2.23 | 63.0 | 76.0 | 76.8 | |
| 73 | University for the Creative Arts | 114 | 4.18 | 93.8 | 61.0 | 78.0 | 76.7 | |
| 74 | Canterbury Christ Church University | 103 | 3.84 | 2.80 | 84.4 | 73.0 | 66.0 | 76.3 |
| 75 | University of Worcester | 133 | 3.55 | 2.24 | 78.4 | 73.0 | 70.0 | 75.2 |
| 76 | Falmouth University | 120 | 4.31 | 67.0 | 58.0 | 75.1 | ||
| 77 | University of Northampton | 100 | 4.02 | 2.44 | 92.9 | 51.0 | 52.0 | 74.7 |
| 78 | Liverpool John Moores University | 125 | 3.80 | 92.0 | 60.0 | 66.0 | 74.6 | |
| 79 | Leeds Trinity University | 105 | 4.06 | 96.1 | 56.0 | 66.0 | 74.1 | |
| 80 | University of East London | 117 | 3.87 | 2.30 | 85.4 | 53.0 | 68.0 | 73.9 |
| 81 | Solent University (Southampton) | 120 | 3.58 | 87.6 | 76.0 | 64.0 | 73.3 | |
| 82 | Abertay University | 144 | 4.06 | 89.2 | 51.0 | 66.0 | 71.5 | |
| 83 | London Metropolitan University | 94 | 4.07 | 2.60 | 78.5 | 50.0 | 66.0 | 71.1 |
| 84 | Goldsmiths, University of London | 119 | 3.35 | 94.2 | 53.0 | 56.0 | 70.8 | |
| 85 | St Mary's University, Twickenham | 110 | 3.84 | 86.6 | 70.5 | |||
| 86 | University of Bedfordshire | 3.77 | 2.64 | 78.9 | 47.0 | 66.0 | 70.3 | |
| 87 | University of West London | 100 | 4.05 | 89.0 | 47.0 | 60.0 | 69.4 | |
| 88 | University of the West of Scotland | 124 | 3.91 | 2.14 | 84.5 | 46.0 | 64.0 | 69.3 |
| 89 | University of Wolverhampton | 86 | 4.14 | 2.60 | 81.5 | 43.0 | 58.0 | 68.8 |
| 90 | Buckinghamshire New University | 4.17 | 76.4 | 54.0 | 64.0 | 67.3 | ||
| 91 | University of Sunderland | 106 | 4.05 | 69.6 | 42.0 | 62.0 | 63.0 |
How are the Rankings Measured?
The ranking methodology includes several key indicators, such as teaching quality, research output and reputation, industry connections and engagement, international diversity, and citations. These indicators help evaluate the academic environment, resources, faculty expertise, and global impact of relevant institutions. The rankings also consider factors like student satisfaction, graduate employability, and the influence and reach of research conducted by the universities.
Factors to Consider in Choosing a Marketing Programme
When selecting a marketing programme, several key factors should be taken into consideration to ensure that it aligns with your academic and career goals. Here are some essential factors to consider:
Accreditation and Reputation: Look for programmes accredited by reputable bodies such as the Chartered Institute of Marketing (CIM) or the Association to Advance Collegiate Schools of Business (AACSB). Additionally, consider the overall reputation of the university and its marketing department within the industry.
Curriculum and Specialisations: Evaluate the programme’s curriculum to ensure it covers a broad range of marketing topics, including market research, branding, digital marketing, consumer behaviour, and strategic marketing management. Additionally, check if the programme offers specialisations or elective modules that align with your interests and career aspirations.
Faculty Expertise and Industry Connections: Research the qualifications and experience of the faculty members teaching in the programme. Look for educators with relevant industry experience and expertise in their respective marketing fields. Additionally, consider programmes that have strong connections with industry partners, as this can provide valuable networking opportunities and real-world insights.
Resources and Facilities: Assess the resources and facilities available to students, including libraries, research centres, computer labs, and marketing-specific tools and software. Access to state-of-the-art technology and facilities can enhance your learning experience and research capabilities.
Graduate Outcomes and Alumni Network: Research the programme’s graduate outcomes, including employment rates, job placements, and salaries. Additionally, consider the strength of the programme’s alumni network and the success stories of past graduates in securing roles in the marketing industry.
Career Opportunities for Marketing Graduates
Marketing graduates possess a diverse skill set that opens up a wide range of career opportunities across various industries. Here are some potential career paths for marketing graduates:
Marketing Specialist/Manager: Marketing specialists and managers are responsible for developing and implementing marketing strategies to promote products or services. They conduct market research, identify target audiences, create advertising campaigns, and measure the effectiveness of marketing efforts.
Digital Marketing Specialist/Manager: With the increasing importance of digital channels, digital marketing specialists and managers focus on online marketing strategies, including social media marketing, search engine optimisation (SEO), email marketing, content marketing, and pay-per-click (PPC) advertising.
Market Research Analyst: Market research analysts gather and analyse data about consumers, competitors, and market trends to help companies make informed business decisions. They use various research methods, such as surveys, focus groups, and data analysis tools, to gather insights into consumer behaviour and preferences.
Marketing Consultant: Marketing consultants work independently or for consultancy firms, providing expert advice and guidance to businesses on marketing strategies, market positioning, branding, and customer engagement.
Entrepreneur/Startup Founder: Marketing graduates with an entrepreneurial mindset may choose to start their own businesses or join startups. They may develop and launch their own products or services, create marketing strategies to attract customers, and manage all aspects of their business operations.
Dissertation Topics for Marketing
When considering dissertation topics for marketing, it’s essential to select a subject that aligns with your interests, addresses a significant research gap in the field, and offers opportunities for original investigation and analysis. Here are some potential dissertation topics for marketing:
- Analysing the influence of cultural factors on consumer perceptions of brand authenticity.
- Investigating the role of artificial intelligence (AI) in enhancing digital marketing performance and customer experience.
- Analysing the role of corporate social responsibility (CSR) initiatives in building brand reputation and loyalty.
- Investigating the role of emotional advertising appeals in evoking consumer responses and purchase intentions.
- Investigating the ethical considerations of data privacy and consumer consent in marketing research and analytics.
- Assessing the effectiveness of standardisation versus adaptation strategies in international marketing campaigns.
- Investigating the role of sustainability reporting in enhancing brand reputation and corporate image.
Frequently Asked Questions about UK Marketing Universities
Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, communication, and delivery of value. It involves understanding consumer behaviour, conducting market research, developing products or services, promoting them effectively, and building strong customer relationships.
Marketing is essential for businesses to attract and retain customers, increase sales and revenue, differentiate themselves from competitors, build brand awareness and reputation, and ultimately, achieve long-term success and growth in the marketplace.
There are various types of marketing, including:
- Digital marketing: Utilising online channels such as websites, social media, email, and search engines to reach and engage target audiences.
- Content marketing: Creating and distributing valuable, relevant content to attract and retain customers.
- Social media marketing: Leveraging social media platforms to connect with audiences, build relationships, and promote products or services.
- Email marketing: Sending targeted emails to subscribers to nurture leads, drive conversions, and build brand loyalty.
- Influencer marketing: Partnering with influential individuals or organisations to promote products or services to their followers.
- Experiential marketing: Creating memorable brand experiences through events, stunts, or interactive campaigns to engage consumers on a personal level.
- Relationship marketing: Focusing on building long-term relationships and loyalty with customers through personalised communication, customer service, and loyalty programmes.
Marketing encompasses a broader set of activities aimed at identifying, anticipating, and satisfying customer needs, while advertising specifically refers to the process of promoting products or services through paid channels such as print, broadcast, or digital media. Marketing includes advertising as one of its components, along with other elements such as market research, product development, pricing, and distribution.
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